Altitude with attitude

WELCOME
OR FUCK OFF

Graphic gear for people who play harder, take the long way, and make the mountain culture their own.

Pick your poison

Shop by category

The current damage

From $35.00

$25.00

From $35.00

From $35.00

From $35.00

From $35.00

Born at altitude

Colorado is where it started. CFR is graphic gear for mountain days, long drives, loud nights, and wherever the next story takes you.