Born at altitude. Built for the way out.
OUR STORY
CFR brings the rebellious energy of board culture to the mountains, the road, and the places that make you feel most like yourself.
Why CFR exists
THE OUTDOORS DESERVE A LITTLE ATTITUDE.
CFR started with a love of skate and surf culture—the art, the irreverence, and the way a good graphic could tell you exactly who somebody was before they said a word.
Colorado had the same independent energy, just pointed uphill. The mountains, back roads, rivers, powder days, overland trips, and people chasing the next wild place deserved clothing that carried the culture with it.
Colofuckingrado was the spark. CFR is the evolution: bold graphic gear for the rugged outdoors, with grit, humor, and zero interest in sanding down the edges.
The point
ALTITUDE
WITH ATTITUDE.
For the originals.
Riders, river people, dirtbags, overlanders, music lovers, and anyone who takes the long way and makes it their own.
Made with intention.
Most pieces are produced after you order them. It can take a little longer, but it keeps us from making piles of clothing nobody asked for.
Born in Colorado. Made for anywhere.
Colorado gave us the altitude and the attitude. CFR is for every place the weather gets weird and the stories get better.
Wear the attitude
BUILT FOR
THE WAY OUT.
Graphic gear for the trailhead, the chairlift, the back road, the show, and wherever you disappear to next.
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